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Shop for your recycling and composting equipment, products and services on the Internet Recycling and Composting Resource Page. Is your company listed? Ask about our reasonable rates. Keep America Beautiful launches campaign on recycling, community beautification April 24, 2007 Keep America Beautiful Inc. (KAB), the national nonprofit that famously sponsored the "Crying Indian" public service advertisements in the 1970s, today will unveil the organization's first national outreach effort since 1998 during a Times Square ceremony. The campaign will launch with three Web-based animated films, viewable from www.kabman.org. KAB Man, the central character, is a 20-something everyman enlisted to help the organization's mission to reduce litter, promote recycling and waste reduction, and to encourage community beautification through graffiti prevention, tree plantings, community gardens and green spaces. The Web site will also feature bonus content such as an online "fly and recycle" game, eco-friendly themed merchandise, and downloadable posters. The posters feature Molly Sims, co-star of NBC's "Las Vegas" and supermodel, who makes an animated cameo appearance in one film. Funds raised through online donations and purchases will support KAB's mission and ongoing activities to improve communities through its network of nearly 1,000 local affiliates and participating organizations. "KAB recognizes that the future of our organization depends upon engaging today's up-and-coming generation of environmental stewards, and the Web is the place to reach them," said Robert Wallace, KAB's vice president of communications. "Like most people, this generation feels overwhelmed by big-picture environmental issues like global warming, and they are seeking ways to be a part of the solution through their everyday choices and actions. KAB Man is here to help." The character and films were conceived, directed and produced pro bono by San Francisco ad agency Goodby Silverstein & Partners. "The time for a reluctant, semi-competent, funny-sounding champion of environmental responsibility has come," said Jeff Goodby, agency president and creative director of the campaign. "Litterers and recycling scofflaws are shaking in their boots." Additional new media and social networking efforts will include a KAB Man page on myspace.com (www.myspace.com/keepamericabeautiful), outreach to blogs and other social media outlets, and future promotions that enlist viewers as "environmental superheroes." Comment on the above article instantly by emailing us at paper@recycle.cc Copyright: McEntee Media Corporation. All rights reserved. Reproduction of any portion or page of this web site is prohibited without written permission of McEntee Media Corporation. For information about permissions and sales of reprint rights, contact Ken McEntee, Publisher. compost compost compost markets markets markets paper recycling recycle paper recycling recycle paper recycling recycle compost compost compost markets markets markets paper recycling recycle paper recycling recycle paper recycling recycle reduce reduce reduce reuse reuse reuse wastepaper wastepaper wastepaper wastepaper reuse reduce